Evan is a strategic communications and integrated marketing director, with 10+ years of in-house and agency experience.

Brand Experience

Evan is known for his ability to balance brand priorities and audience needs, leveraging his broad skillset and strategic vision to guide communications teams across healthcare, banking, research, and technology sectors.

Charismatic, results-focused, and easy-to-work-with, Evan’s expertise spans integrated marketing, campaign management, brand newsrooms, PR, and editorial calendars.

Hire Evan for…

  • Expertise in running discovery workshops, developing messaging and brand pillars, and architecting data-driven, multi-channel content strategies.

  • Over a decade of PR agency experience, specializing in earned media coverage, product launches, B2B and B2C campaigns, and strategic planning for key brand milestones and events.

  • Broad communications experience for healthcare businesses, including press release writing, internal communications, messaging strategies, and brand and website management.

  • Skilled at building stakeholder relationships and steering cross-functional teams to integrate around key sales and growth opportunities.

  • Experienced in leading high-impact product campaigns for brands like Pfizer, Ethicon, Wiley, and Capital One, helping businesses articulate unique value propositions and excite audiences.

  • Trusted partner to leaders and enterprises through thought-leadership initiatives, enhancing talent recruitment and retention, strategic alignment, and brand equity.

Recent Work

Pfizer: QuitClips

Healthcare Content Marketing; HCP Marketing

Evan directed a cross-functional agency team responsible for the launch of Pfizer’s QuitClips.com, a video-driven medical education campaign from CHANTIX tailored to healthcare professionals – Evan and his team produced and delivered a series of original, live-action 1-3 minute videos, infographics and field assets used to engage hundreds of clinicians about smoking cessation.

Johnson & Johnson: Leadership Communications

Executive Communications; Thought-Leadership; Healthcare Marketing

Supporting the J&J leadership communications team, Evan developed and maintained an integrated, thought-leadership content calendar for former J&J CEO Alex Gorsky – he oversaw a team responsible for Gorsky’s organic LinkedIn content, internal communications, interview and speech remarks and more, resulting in hundreds of social follows, engagements and reshares.

Johnson & Johnson: Facts About Talc

Healthcare Product Marketing; Issues Communications

Working in concert with J&J public affairs and enterprise communications stakeholders, Evan led an agency team responsible for creating tactics designed to maintain the brand’s reputation in the face of a complex talcum powder legal issue – this included the launch of FactsAboutTalc.com, a cornerstone in J&J's crisis response, as well as organic and paid social content.

Wiley: Curious & Capable

B2C Marketing; Product Marketing; Brand Awareness

As Director, Evan was responsible for using audience data and sales insights to launch Curious & Capable, a fully integrated Wiley brand awareness campaign. Content tactics that Evan and his team were responsible for drove thousands of leads to Wiley's organic social and ecommerce platforms, including Wiley.com.

Wiley: Frankfurt Book Fair

B2B Marketing; Product Marketing; Brand Awareness

Frankfurt Book Fair is a tentpole moment on Wiley’s annual sales calendar – as Director, Evan led a cross-functional team responsible for content and communications for a microsite corresponding to Wiley’s presence at the 2023 event. Tactics Evan’s team created helped cultivate sales relationships, drive site traffic, and maintain the brand’s thought-leadership positioning.